Why door drops?
Door drops offer an engaging and measurable media which integrate well with other media channels such as TV and internet. Door drops are widely regarded as one of the most cost-effective customer acquisition channels available to the modern marketer. It obtains a good return on investment because it's tangible, it comes through the door and people engage with it.
Customer engagement
Mail is passed on to the ‘right’ recipient in the home and a report produced by Market Reach shows that 42% of people acted upon it directly. On average a door drop will remain in the home for 38 days and 60% of people will open a letter about a product or service they don't have.
The halo effect
We encourage our clients to consider and evaluate a multi-channel approach to marketing. There's an industry perception that door drops and DM should stand apart, but we think that they should be sequenced and integrated with the rest of your media mix. We've seen evidence that if we send the door drops first and then the DM, it can increase response rates of the DM by 20%.