Why use direct mail
New research indicates that nearly 500 million more mailings are being opened and read compared to three years ago. On average a piece of addressed mail is kept in the recipients home for 17 days and 86% of people say they have connected with a business as a direct result of receiving mail.
The right impression
Direct Mail has the power to make people feel valued, grab their attention, give a good impression thus individuals invest more time digesting the offer. Useful and interesting mail does more than just sell today. As a result of receiving Direct Mail 39% of people advocated a product or service and 92 % said their valued mail made them feel something.
The multiplier effect
At a top level, mail has a much more powerful overall impact on the key measures of the neuroscience project than email or TV. Total ROI increased 12% when mail was included in the mix. Campaigns including mail were 40% more likely to deliver top-ranking acquisition levels than those without. 92% of individuals were driven online as a direct response to receiving an item of Direct Mail.
Source: Royal Mail MarketReach Why Mail?